Fowler’s Heritage Company

Fargo, North Dakota

Comfortable and relaxed with cool tones complimented by pops of color and accents with reclaimed fixtures and furniture garnered from all over North Dakota and Minnesota. The eclectic mixture of texture, color and goods creates a visually rich atmosphere for one’s shopping experience. The store itself is a set up with Broadway and alley access allowing greater exposure. In addition it is open to the adjacent and complimentary Fowlers Heritage Company and Prairie Petals which connect back to the Loretta Buildings main hall creating a small alley market feel.

The goal of the space was to provide visual layers and textural surprises at every glance creating depth and providing for a rich experience. In addition to color, reclaimed light fixtures, textural pieces of furniture and the products themselves, this depth was achieved by revealing original brick along the storefront, uncovering and restoring the original wood floors and wood trusses.